Mass (Data) Appeal
UX Strategy & UI Design
THE NEED: Travel software giant, TRX, created a cost analysis tool for small to mid-sized businesses. Thom was assigned to guide the UX strategy, create standardization documentation, and design the user interface.
THE RESULT: Working with a talented set of business analysts, statistics experts, and a handful of innovative ASP/Flex/.Net developers, Thom focused the online application’s UX around filtering massive amounts of data in a matter of seconds. The UI design is easy, beautiful and touch-friendly, ready for tablet use, which inspired interface adjustments for lateral products.
Mapping New Territory for a Classic Game
Strategic Creative Consultation, Conceptualization & Evangelism
THE NEED: Geocaching is a high-tech adventure game with a stash of 2 million hidden containers all around in the world. Thom was commissioned to address the complex UI and UX issues they were facing, as well as create an updated game experience for a new kind of player.
THE RESULT: Working closely with the executive and senior management team, Thom helped identify the fundamentals for the much needed expansion of the game which targets the next generation of their audience. Focusing on holistic experience design, Thom set the direction of a new mobile app and its overarching game experience. He also helped to shift the organization’s growth mindset through internal evangelism with the creative and development teams.
Hop to a Different Beat
Interactive Strategy, Website Design & Photography
THE NEED:Emerging hip hop artist, Azizi Major, needed an innovative and engaging online mechanism to launch and sell his debut album and gain attention. The challenge was to create something that stood out from the clutter in a saturated urban music scene.
THE RESULT: Thom and his team developed an interactive Website experience that engaged visitors and invited them to linger. Users could listen to the entire album, while on the site and were able to purchase digital versions from a variety of online resellers. View the archive site at AziziMusic.com
Each screen provided a uniquely photographed and animated scene that represents each song. In fact, the “Let’s Get It” image was runner-up for the iStock Design of the Year award for it’s extensive compositing of custom stills with stock photography.
Three Ways to Work with Thom
User Experience ( UX ) Strategy
Visioneering & Conceptualization
Ideation & Innovation
Web/Mobile App Design & Development
User Interface (UI) Design
Photography & Videography
Team Development & Guidance
Presenting in Style
Presentation Experience Strategy, Design & Photography
THE NEED: Jamarie is in the business of helping her clients make memorable first impressions. So, when speaking to a variety of large audiences and clients, she requires a presentation template that delivers a visually-rich statement.
THE RESULT: After sketching out ideas and setting a brand direction, a photo session was scheduled to capture Jamarie. Each image was strategically shot so that she can equally deliver a message to her audience and clients, while her presence remains top of mind.
The imagery flows seamlessly with the animation on each slide. The focus and attention to detail in all aspects of the deliverables, as well as Jamarie’s speaking style, helps her to win over audiences, gain clients and expand her following.
Making a Mark
Identity & Brand Design
Thom has designed the identity for many brands over the past two decades.
Pro Bono for a Clever PSA
Interactive Microsite & Photography
THE NEED: Did you know lung cancer is the number two killer in the United States? This shocking statistic needed a serious awareness campaign with a twist that would grab the viewer’s attention. Thom teamed with top industry creatives to create an online presence which emulates the top hit club song (at that time), Hotel Room Service by Pitbull.
THE RESULT: The goal was to create a one-page microsite to raise awareness about lung cancer. The marketing geniuses at Marketzero created the Dr. Lung Love character and overarching idea, the talented Raygun shot the music video, and Thom and his team were responsible for the photography, Website design and interactive development.
About Thom Milkovic ( TM )
Thom builds meaningful relationships between brands and their customers. Whether it’s for products or traditional media, he masterfully blends the right touchpoints into engaging integrated digital experiences that elevate a company’s reputation and growth.
Coming from a lineage of inventors, teachers, photographers and writers, Thom’s DNA is programmed to transform fresh, innovative ideas into practical results, wrapped in a blanket of emotional storytelling.
For two decades, Thom has guided creative groups and development teams, as well as worked hands-on with all types of design challenges (even photography), consistently bringing one fundamental philosophical approach into all his results… every little detail communicates a critical piece of the overarching story.
Thom has helped a variety of startups pitch their presence, as well as grow many recognizable brands, such as:
Thom is also the author of The 5 Powers of Branding.
“If you work with Thom, you’ll find him to be a careful listener, an amazing translator, and an expert creative with an eye to closing the sale. He’ll expand the thinking about your own ideas and add value to them.”
- Mike Wittenstein, Founder of Storyminers
“Thom has actively and constructively participated in the dialogue that has helped us to define our path forward and his visual designs have enabled us to communicate that path to our entire company.”
- Bryan Roth, Co-Founder of Geocaching
"Thom's presentations are both uplifting and provocative. Definitely worth checking out." - Holly J.
How Innovative UX Thinking May Solve the Inefficiencies of Display Advertising
Do ads interfere with the UX of Websites? Will an ad convert better if it complements or distracts from content? Can an ad add value to a site? Is it possible to build a better user experience around the complex struggle between grabbing attention and delivering value?
Thom discusses answers to these questions and sets the framework of a conversation that is open to the room.
May 13, 2013
June 13, 2013
June 29, 2013
NEW: Being Invisibl
How to Prepare for the Emerging Era of Invisible UX and UI Design
The interface as we know it is fading away. As technological advancements such as wearables, IoT, and contextual software rapidly seep into the core of our daily lives, these new systems are pivoting traditional user experience thinking toward dynamically, relevant experience design.
Learn some of the principles and best practices in this new area of UX & UI design as Thom discusses topics such as:
- Designing a UI no one will see, touch or click
- Contextual content as a new form of UI
- Fundamentals of adaptable information design
- Personalization vs. Relevance
- Predicting user behavior and fulfilling specific needs
- Using the power of Invisible Design responsibly
November 20, 2013