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How Innovative UX Thinking May Solve the Inefficiencies of Display Advertising

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How Innovative UX Thinking May Solve the Inefficiencies of Display Advertising

I was asked to speak at the SFAdPub meeting about the UX challenges with advertising. The topic of the discussion aimed to address the following questions:

  • Do ads interfere with the UX of Websites?
  • Will an ad convert better if it complements or distracts from content?
  • Can an ad add value to a site?
  • Is it possible to build a better user experience around the complex struggle between grabbing attention and delivering value?

 

PREVIOUS EVENTS:

SFAdPub

Digital Doughnut

SV Entrepreneurs Startup Boot Camp

THE PRESENTATION:

Download the Full Presentation Deck Here >>

13 - 1 adverstiry-02 adverstiry-18 adverstiry-19 adverstiry-03 adverstiry-04 adverstiry-05 adverstiry-06 adverstiry-08 adverstiry-07 adverstiry-09 adverstiry-14 adverstiry-13adverstiry-15 adverstiry-12 adverstiry-11 adverstiry-10 adverstiry-16

Download the Full Presentation Deck Here >>

 

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